Growth Design: Driving Business Impact with User-Centered Strategies

Description:
This course aims to equip designers with the critical skills needed to contribute directly to business growth while upholding robust user experience principles. Participants will delve into the intersection of design, data, and psychology to create designs that effectively drive key metrics without compromising user goals.

What you can expect to learn:

• How to integrate design thinking with business objectives and growth methodologies.

• Understanding and applying statistical analysis for A/B testing and experimentation in design.

• Best practices for designing experiments that yield actionable insights.

• The psychological underpinnings of user behavior related to onboarding, feature adoption, engagement, and retention.

• Strategies for designing experiences that naturally lead to growth, such as effective onboarding flows, habit formation loops, and personalized user journeys.

Benefits you can expect to get from the course:
You will gain the expertise to become a more data-informed and business-savvy designer. You will be capable of identifying growth opportunities, designing impactful solutions, and effectively measuring their success. This course will enable you to bridge the gap between design and business, making you an invaluable asset in any product-led organization.